Controlling his sales has dramatically reduced scalping. He made this statement to Laughspin:
There are 1100 tickets available on stubhub alone for those two traditionally ticketed shows out of 4,400 available ( Almost exactly 25%) and these shows aren’t sold out yet.
There are less than 500 tickets available on all scalper sites (including stubhub) out of the entire 135,600 tickets that have already been sold, from the tour sold exclusively on my site, louisck.com (substantially less than 1%)
So it’s working. So far.
Louis speaks about the contact they’ve had with the scalpers and how it’s “enlightening” too. Boing Boing notes this about Louis’s statement:
Which is a pretty good reply. “I’m not trying to get you outlawed, I’m trying to make you obsolete.”
What’s interesting to me is that going around the traditional route is not only more profitable but more secure for the artist.